Flourish Pilipinas has two main projects: Baking Competition and Baking Academy.
There are three main categories -
The Globe Award, which is open to professional pastry chefs, bakery and bakeshop owners, as well as pastry/baking instructors who will produce the best recipe using hard flour (URC Globe or Blend 100 Flour).
The Sampaguita Award, which is likewise open to professionals who will produce the best recipe using soft flour (URC Sampaguita Flour).
The Daisy Award, which is open to students enrolled in courses for hotel and restaurant management, food technology or the culinary and pastry arts. This aims to find the best recipes using cake flour (URC Daisy Flour).
To join, contestants must fill out an entry form, which can be accessed from the Flourish Pilipinas Facebook Page. This form can also be downloaded from the URC Website. Entries can be submitted to Flourish Pilipinas Facebook Page or can be e-mailed to Kayla Andrea (firstname.lastname@example.org). Do take note that all recipes submitted will become properties of Universal Robina Corporation - Flour Division.
Deadline for submission of entries are on: April 30, 2013 for GMA and Luzon and May 31, 2013 for Cebu and Davao. If your recipe gets chosen, you must agree to participate in a bake-off, which will happen on: June 15 (GMA), July 6 (Baguio), July 27 (Cebu), and August 10 (Davao). Prizes are as follows: P10,000 in cash, Kitchen Aid Mixers and other prizes from sponsors and their entries will be featured in the 2014 Calendar of URC.
The Baking Academy on the other hand is a series of lectures and presentations conducted by select pastry chefs, bakery owners, and students, which will also take place during the bake off.
For the complete details (or if you have questions regarding this program) and for updates, please visit the Flourish Pilipinas Facebook Page. Flourish Pilipinas is supported by Bakewell, Brim, Corman Butter, Kitchen Aid, McCormick, Saf Yeast, Suchero, Tulip Chocolate, US Wheat Associates and Yummy Magazine.